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Magner’s
MagnersThe adopted homeland of thousands of Irish immigrants over the decades, North America has also opened its welcoming arms to Ireland's favourite hard cider! Since its launch in June 2000, Magners' appeal has widened beyond its traditional Irish heartland to the wider North American drinking public. Magners, with its authentic heritage and adherence to a time-honoured tradition to cider making, offers the North American public a uniquely refreshing alternative to other long alcoholic drinks.

www.magners.com

Cider

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Irish Cider

magners-btl

Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.

On the international stage, Magners has grown from strength to strength over the last 5 years and is now the number 1 packaged cider brand in Great Britain. It is available in 17 markets around the world and continues to grow at a rapid pace as more and more people are introduced to the crisp refreshing taste of Magners.

Naturalness, Tradition, Heritage and Craft have always been at the core of Magners. Over the years, the brand continues to emphasise that quality and craftsmanship take 'Time' and that emphasis on 'Time' becomes evident in the communication of 'All in its own Good Time' and more recently 'Time Dedicated to you'.

Bulmers Ltd., manufacturers of Bulmers and Magners, is the leading Irish cider manufacturer, and with so much growth coming from outside the traditional cider market, Magners is clearly poised to introduce the refreshing taste of Irish cider to many more consumers around the world.

www.magners.com

 
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